Was going through some old pics and this one caught my eye, deserving a share. This 2000 Audi S4 was custom built by Exalt's Motorsports division.

News Release Issued: April 1, 2010 9:02 AM EDT

Volkswagen BlueMotion Models Honored as 2010 World Green Car

NEW YORK, April 1 /PRNewswire/ -- Volkswagen AG and Volkswagen of America, Inc. announced today the BlueMotion product brand consisting of the Golf, Passat, and Polo, was declared the 2010 World Green Car of the Year by the World Car of The Year organization.  

The Volkswagen BlueMotion models were awarded Green Car of The Year by 59 World Car jurors from 25 countries throughout the world.  The 59 member jury awarded the BlueMotion product brand over two other finalists in the 2010 World Green Car award: the Honda Insight and the Toyota Prius.

Jurors felt that, "It is not necessary to add an electric motor and a heavy battery pack to achieve class-leading efficiency. Based on Volkswagen's common-rail diesel engines, the BlueMotion models are among the most fuel-efficient vehicles on the market. In fact, the Passat BlueMotion can travel just about 1,000 miles on one tank of fuel in the European cycle. As far as internal combustion engines go today, these models are the ultimate you can get."

"BlueMotion is one of the most successful efficiency brands worldwide.  It stands for tremendous competence in efficient and economical drive trains at Volkswagen," said Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG, delighted about the appreciation by the jury.

The award was received at the New York International Auto Show on Thursday morning by Walter de'Silva, head of design for Volkswagen Group.

As part of the annual World Car awards, World Green Car has become one of the world's most prestigious, credible and significant programs of its kind. Due to the complexity of some of the 'green' technologies, three green experts were appointed by the World Car Steering Committee to extensively review all documentation and specs associated with each candidate.

SOURCE Volkswagen of America, Inc.

By Peter M. De Lorenzo

(Posted 3/16, 2:00PM) Detroit. Automotive advertising themes run the gamut from the sublime to the ridiculous, and everything in between. Some car companies not only get it – understanding who they are and where they want to go – while conducting themselves accordingly, but they also deliver what they’re promising and do so consistently over time. Others not only lose focus, but they lose sight of who they are and wander around in the desert searching for a way back. And others simply go through the motions, flailing about while trying to discover their raison d’etre, and failing miserably at it.

Let’s look at BMW. Here was a car company that ingrained into American consumers’ minds over time that they were on to the double-secret formula, one that led BMW to go about designing and engineering cars in a very specific way so that they oozed energy and purpose, delivering an unrivaled driving experience. And the moniker attached to these motorized creations - “The Ultimate Driving Machine” - summed it all up remarkably well. A perfect marriage of machine and ad theme that worked its magic with tremendous success.

And the consumer driving public ate it up, whether they were carving up mountain roads in West Virginia or were stuck crawling in 15 mph traffic on the 405 in L.A., they were True Believers in the BMW mission, and they spread the gospel of BMW throughout the land.

But then things got weird.

BMW executives became seriously afflicted with the “let’s be all things to all people” disease and actually thought that they could put a BMW in every garage in America – or at least in the America that mattered, in their estimation – if they just blanketed the market, leaving no niche unturned. Soon a series of bloated people movers that bore no resemblance to BMW’s original mission started showing up in BMW dealerships. Heavy, awkward designs, combined with almost shocking curb weight figures, totally warped the BMW lineup here in America. “Ultimate Driving Machines?” No, these were unrecognizable as such, and people began to notice that something was very, very wrong in BMW-Ville.

It backfired on them, big time, and they soon found themselves playing the incentive game with a vengeance, while trying to hang on to market share and volume.

So what does BMW do? At this point in the story I would like to say that a group of executives rose up to challenge the direction of the company and that a revolt ensued, with the result being that BMW was back on track, refocused and rededicated to its mission, with the offensive executives who led the company astray banished to obscurity.

But no, instead BMW unleashes a pathetic mishmash of an advertising campaign revolving around the word - “Joy” – complete with the obligatory shiny happy people with grins plastered on their faces experiencing the pleasures of BMWs in a series of shots that leave the viewer numb with… nothing. Because this is not only a campaign that could have been done by any other car company in the world, it smacks of a car company that’s simply going through the motions, smugly suggesting that they can get away with this abject advertising mediocrity because after all, they’re BMW.

The mistake BMW is making here is that they’ve talked themselves into believing that their reputation is such that they can walk away from one of the most memorable ad themes in automotive history - even though BMW insists that it’s only a temporary deviation - in the course of chasing wider appeal and a broader spectrum of buyers.

But BMW is forgetting one very pivotal thing here: People can attach “joy” to anything in life, even the simple, most mundane things. And that’s fine, man, as The Dude would say.

But at one point lusting after a BMW was something special. It was all about desire - a craving for the “ultimate” in mechanical art, at least as practiced by the zealots in Bavaria - and there was only one place you could quench that thirst.

Unfortunately for BMW that’s no longer true. Because they’ve lost their way trying to please everybody and because there’s a stronger, tougher competitor out there that’s capturing the hearts and minds of enthusiasts across the country. The same enthusiasts, as a matter of fact, who once lusted after BMW.

Audi is now making the most desirable German cars – and some of the most desirable machines, period – in the business. But it hasn’t always been that way. In fact Audi has had a long and difficult road here in the U.S. to get where they are today.

Initially praised as a coming brand that bristled with innovation and forward thinking – its Audi 5000 influenced the Detroit Three to completely rethink their idea of what a contemporary sedan should be when it made its debut - Audi was off to a tremendous start in this country. That is until the “unintended acceleration” fiasco began – which proved to be a completely false witch hunt blatantly orchestrated by CBS’ “60 Minutes” for ratings – and the brand suffered a dramatic drop in sale because of it, going from an annual rate of around 75-80,000 units to under 20,000 in less than 15 months, leaving its very existence in this market in question.

But Audi didn’t waver - instead they toughed it out through some very grim years, slowly but surely establishing their reputation as an engineering-oriented car company but one that marched to a different drummer – its insistence on “quattro” all-wheel-drive technology being the cornerstone of its car-building mantra - defying convention and going their own way at every turn. And by the late 90s things were starting to percolate for the brand.

Then, when Audi could have gone off the rails and eased back on the throttle, it instead decided to establish its engineering and technical chops in the one place that tallies winners and losers in the most unforgiving environment possible: Major League Motorsport.

Audi chose the most competitive arena available, one that pits the world’s most dominant automakers against each other in the harshest of environments – the historic and grueling 24 Hours of Le Mans – and they put it all on the line and went for it.

The result? Eight overall wins - including five consecutively – over a ten-year period, simply one of the most dominant performances in motorsports history.

And Audi used its unwavering commitment to its Le Mans-winning racing program as a beacon for its entire organization, urging designers and engineers to dig deeper and to leave no detail to chance and to execute with a clarity and a focused consistency in their pursuit of automotive greatness.

The result? Machines that speak with their bold designs, notable innovations, flawless detailing and a mechanical goodness that’s compelling to both enthusiasts with demanding standards and consumers who can just appreciate a job well done.

And there’s one more thing about Audi’s success that’s undeniable, too, and that is that the machines brim with passion and a distinct point of view

No, they’re not for everyone and that’s exactly the point here. Despite its burgeoning success Audi still marches to a different drummer, and they’re not the least bit interested in being “all things to all people,” and I find that to be refreshing, especially given where BMW has landed with its “Joy” campaign.

As a matter of fact, in juxtaposition these two German car companies are shocking in their divergent paths.

On the one hand we have BMW. Repeatedly succumbing to the siren song of volume while chasing every niche imaginable, this company has not only lost its way, it has lost touch with its soul. Instead of reinvesting heavily in the idea behind and the belief in the machine – which is, after all, what made BMW great in the first place – BMW is smugly wrapping the word “Joy” around its image, because it lacks the fortitude and sheer force of will to say “enough” and firmly and decisively return to its roots.

And on the other we have Audi. Relentlessly focused and confident in its mission, it is building great cars – beautiful machines that bristle with passion and engineering ingenuity – finished off with precision and executed flawlessly down to the last detail.

Through its fundamental belief in how and why it’s done – its “Truth in Engineering” – Audi is now creating some of the most desirable automobiles in the world. The kinds of machines that people desire and crave, and the kinds of machines that set the pace for the entire industry.

It’s funny how it all works, isn’t it? Car companies that understand who they are and know exactly where they want to go – while staying true to their mission and never allowing themselves to lose focus – are the ones who are on an upward trajectory, attracting new customers by the day.

While the ones who are chasing rainbows - and niches they don’t belong in - are destined for a long, hot walk in the desert, lost in a swirling maelstrom of mediocrity.

Big thanks to Darren S. for filming and editing this video from our "Run to the Hills" drive on 2/28/10

The undisputed leader in all wheel drive technology, Audi, has released a pair of videos that demonstrate and describe the advancements found in the new RS5 and S4 Quattro systems.

Ingolstadt, 2010-02-12

Audi Tradition celebrates the 30th anniversary of quattro

• Special exhibition at the Audi museum mobile
• Attendance at the world’s largest classic car show, the Techno Classica in Essen
• Extensive historical programme for 2010

This year Audi once again has many historically significant events to celebrate, with one especially important anniversary: 30 years of quattro. At the world’s largest classic car show, the Techno Classica in Essen, Germany (April 7 – 11), Audi Tradition will therefore be exhibiting four Audi quattro models of outstanding interest. And at the museum mobile in the Audi Forum Ingolstadt, there will be a special exhibition from April 28 to July 31 devoted to “30 Years of quattro”. This year Audi Tradition is taking its motor-vehicle treasures to an unusually large number of events.

Audi Tradition will for instance be at the Grand Prix Historique in Monaco (May 1 and 2), an event in which it participated for the first time two years ago. On this occasion, two Auto Union Silver Arrow racing cars will be seen in action on this most classic of all Formula One racing circuits: the Auto Union Type C dating from 1936 and the Auto Union Type D with twin-supercharger engine (1939). Audi Tradition is also returning to the “Schottenring Classic Grand Prix” on August 14 and 15, an event for motorcycles only, recalling the earlier heyday of DKW and NSU bikes – models that wrote history in world championship events in their time.

Audi Tradition will be present for the first time at the Classic Days held on July 30 and August 1 at Schloss Dyck (Dyck Castle) in Jüchen near Düsseldorf. Here too an Auto Union Grand Prix racing car will be seen in action, and also the Audi 200 Trans Am dating from 1988. Another premiere will be the Metz Rally in Stein near Nuremberg (April 23 and 24), where a 1979 Audi 80 Rallye is to be entered. Audi Tradition will also be in attendance at a new exhibition: “Klassikwelt Bodensee” (Lake Constance Classic World) from June 3 to 6 in Friedrichshafen. The topic here will be the “Electric Car Heritage” of AUDI AG – electrically propelled vehicles going back as far as the 1920s.

And of course Audi Tradition will be running its vehicles again at the world’s largest historic car event, the Goodwood Festival of Speed (July 2 to 4) in England. Every year the Earl of March extends a most welcome invitation to the historic motor-sport elite. The 1939 Auto Union Type D Grand Prix racing car with its twin-supercharger engine will be among the treasures from Audi Tradition’s collection to roar up the hill in the park of his country house.

Nor will Audi Tradition fail to participate in this year’s classic oldtimer rallies such as the Silvretta Classic (July 8 to 11), the Ennstal Classic (July 14 to 17) and the Gran Premio Nuvolari (September 16 to 19). Events at which the brand with the four-ring emblem is the main sponsor are the Danube Classic in Ingolstadt (June 24 to 26), the Heidelberg Historic (July 15 to 17) and the Eifel Classic Rally at the Nurburg Ring (September 30 to October 2).

The 30th anniversary of quattro is accompanied in 2010 by a second major jubilee year: 125 years of the Wanderer company. Based in Chemnitz, Wanderer was represented by one of the four rings in the company logo, and built cars and motorcycles until the outbreak of the Second World War. To commemorate this anniversary, Audi Tradition will be taking part in the “125 Years of Wanderer” meeting from September 2 to 5 in Leipzig and Chemnitz.

I must say that as a whole, I wasn't too impressed with this year's crop of Superbowl commercials. However, in my slightly biased opinion, I found VW's "Punch-Dub" and Audi's "Green Police / 2010 Green Car of the Year" to be two of the best spots that aired. Here they are in case you missed them or just want to watch again:

What were your favorite Superbowl commercials this year?

Check out this video of the Porsche legacy at the Rolex 24 hour race at Daytona.

- Audi receives 2010 "Most Improved Loyalty to Make" award from R. L. Polk

- Audi recorded a 4.9% increase in consumer loyalty during 2009 model year

- Recipients announced during the Automotive News World Congress held in conjunction with the North American International Auto Show in Detroit

  Jan. 14 -- More than ever, establishing a consumer relationship that endures beyond a single vehicle is crucial. When it comes to lasting loyalty, Audi made greatest strides in 2009, earning recognition Tuesday night as the R. L. Polk & Co. "Most Improved Loyalty to Make" award winner during the 14th Annual Automotive Loyalty Awards in Detroit.

Introduced into the Automotive Loyalty Awards this year, the "Most Improved Loyalty to Make" award honors the automotive brand that garnered the greatest percentage point improvement in consumer loyalty over the course of 2009. With a 4.9% growth in this area, Audi surpassed all other brands in the market.

"Earning the long-term affinity of consumers is the ultimate benchmark of success," said Johan de Nysschen, President, Audi of America. "While attracting interest is always vital, maintaining that bond and translating it to repeat sales is an exceptional victory. The recognition by R. L. Polk validates the work of the Audi employees and dealers in creating this lasting bond."

The Polk Automotive Loyalty Award is based on actual model-year purchase/lease activity and recognizes manufacturers for superior performance in customer retention—a critical aspect of building and maintaining market share. Customers of these manufacturers had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer.

For this year's "Most Improved Loyalty to Make" award, Audi received top honors after sales figures confirmed the highest industry wide percentage of this pattern occurring among Audi owners.

"After 14 years of honoring automakers for successes in customer loyalty, we added the 'Most Improved Loyalty to Make' award for model year 2009 because we felt that brands able to make significant strides in this regard deserved recognition," said Stephen Polk, chairman, president and CEO of Polk.  "This is not an easy task to accomplish, which speaks volumes about the momentum that Audi has acquired in recent years."

ABOUT AUDI

Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

ABOUT THE POLK AUTOMOTIVE LOYALTY AWARDS

The Polk Manufacturer Loyalty Excelerator Report is the basis for the Polk Automotive Loyalty Awards. This report was introduced to the automotive industry in 1995 and was created to provide the latest insights into household consumer loyalty to automotive manufacturers at many different levels. It is now used to provide loyalty percentages for the entire automotive industry and allows for cross-industry comparisons of loyalty behavior. The report measures loyalty throughout the entire model year so that manufacturers may keep abreast of loyalty trends as they occur in the industry.

SOURCE Audi of America Inc.

RELATED LINKS
http://www.audiusa.com

Video taken during the "Parade Lap" at Exalt's Track Day @ Willow Springs International Raceway October 30th, 2009

Exalt Motorsports hosted a track day at Willow Springs International Raceway on October 30th, 2009. There were a variety of cameras at the track to document the day, including one that was attached to a Remote Control Helicopter. This video is one un-cut lap around "Big-Willow" from the perspective of the helicopter.

Exalt specializes in Audi, VW & Porsche performance, hence the predominance in the lineup.

Excellent video byt DTM.com highlighting the 2009 DTM season.

Unitronic Chipped, the premier name in software tuning for VW, Audi and Porsche, have released The Ultimate DSG transmission upgrades. Experience a smooth and unsurpassed gear shifting, lightning fast response with a highly evolved launch control system. Don’t even think about it twice, the power and sound will blow you away! Now Available for your VW/ AUDI DQ250 DSG Transmission.

For 2.0TFSI DQ250 DSG

STAGE 1 500$
7100RPM limiter, 3500RPM Launch Control, Optimized D & Sport mode

STAGE 2 600$
7150RPM limiter , 4200RPM Launch Control, Optimized D & Sport mode, increased NM limits by 150NM

STAGE 3 700$
7200RPM limiter, 4500RPM Launch Control, Optimized D & Sport mode, increased NM limits to 500NM

For 3.2L VR6 24v DQ250 DSG

STAGE 1 500$
Stage 1 7000rpm, 3700rpm Launch Control, Optimized D & Sport mode

STAGE 2 600$
Stage 2 7100rpm, 4200rpm Launch Control, Optimized D & Sport mode

STAGE 3 700$
Stage 3 7400rpm ,4700rpm Launch Control, Optimized D & Sport mode, increased NM limits to 600nm
-= BIG TURBO ONLY =-


For a limited time, if you are an existing Unitronic Customer, get your DSG Flash with an introductory $200 Discount, This offer will be valid until the end of the year 2009. After the deadline (December 31st, 2009) you will only get 100$ off. These special only apply to existing Unitronic customers

PACKAGE PURCHASE
Get a Whopping 200$ off on a package purchase (Unitronic Performance Software and Unitronic DSG Software) purchased in the same time.

All installations are performed via the OBD port of the car! Within minutes you will be ripping it away and enjoying a whole new level of performance!

Only available for cars equipped with DSG with TCU Temic DQ250 (2006-2008)
Support for 2009+ with TCU Temic DQ500 coming soon!!!

Contact Exalt and get your Software today!

In today's rapidly changing landscape of how we market to our customers, a viral video is the crown jewel of achievement and it appears that Volkswagen or rather their ad agency, DDB Stockholm, has done just that. Their new campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior. The top video, Piano Stairs, has achieved over 1 million views on YouTube .

Among the experiments: does turning a set of subway stairs into a real-life piano encourage people to use them (answer: yes, 66% more). Another experiment asks whether making a trash can sound like a 50ft-deep well will make people pick up their trash. An upcoming experiment, meanwhile, will turn a bottle recycling center into an arcade game. 

The brand placement is as subtle as it could possibly be: a simple VW logo dropped in at the end. And yet the content carries that logo all around the web, as tens of thousands of people pass around the video, along with their positive associations for the VW brand. Isn’t that the definition of a perfect brand campaign?

2009-11-08 14:15

2009-09-21 19:21

2009-09-20 22:29

News Release Issued: October 12, 2009 9:34 AM EDT

Volkswagen of America Launches Mobile Site

Today's fast paced consumer can now get Volkswagen information on the go

HERNDON, Va., Oct. 12 /PRNewswire/ -- Volkswagen of America, Inc. today announced the launch of their smart phone-optimized mobile website, m.vw.com. The mobile website is compatible with all web-enabled cell phones and mobile devices.

"When we designed our mobile site, we kept in mind that many of today's consumers are constantly on the go," explains Charlie Taylor, general manager of digital marketing and motorsports for Volkswagen. "We focused on location-based services such as the ability to find a dealer, schedule a test drive, and get a quote," added Taylor. The result is a service that can help consumers and owners find the information they need when they need it.

According to the CTIA Wireless Association, there are over 270 million mobile consumers in the U.S. This represents 88% of the population, emphasizing that most Americans use their cell phones to help navigate their lives and accomplish daily tasks.

Instead of doing research about a new Volkswagen from home, potential owners can now find a vehicle they're interested in while on the way to their Volkswagen dealership. And, if they have any questions before they arrive, the Volkswagen dealer's number is just a click away.

Designed and implemented by interactive agency AKQA, the new site reflects Volkswagen's dedication to innovation and quality. It gives customers all of the important information from vw.com tailored for the convenience and flexibility of a mobile site. Customers have instant access to Volkswagen's full model range of vehicles, along with links to national and regional special offers. Visitors to the site can also pick up free exclusive ringtones and wallpapers featuring popular imagery and sounds from recent Volkswagen advertising.

Experience the new Volkswagen mobile site at m.vw.com.

Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the New Beetle, New Beetle convertible, Golf, GTI, Jetta, Jetta SportWagen, GLI, Passat, Passat wagon, CC, Eos, Tiguan, Touareg, and Routan through approximately 600 independent U.S. dealers. All 2009 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at vw.com or www.media.vw.com to learn more.

AKQA, Inc.

AKQA is an independent, ideas-led agency that works in partnership with brand leaders to deliver innovation. The company has offices in London, Amsterdam, New York, Washington DC, San Francisco and Shanghai. One of the world's most awarded creative agencies, AKQA has been named Revolution magazine's Agency of the Decade; AdAge Digital Agency of the Year; AdWeek Digital Agency of the Year and Fast Company Top 50 World's Most Innovative Companies. For more information about AKQA, visit http://www.akqa.com, or contact Maya Hart at maya.hart@akqa.com.

SOURCE Volkswagen of America, Inc.

SOURCE: Volkswagen of America, Inc.

Web site: http://m.vw.com/

Your attendance is requested at Exalt Motorsports' upcoming Willow Springs track day

On Friday, October 30th, Exalt has rented "Big Willow" at Willow Springs Raceway for our friends, family and clients to enjoy.  Known as "the fastest track in the west" and one of the best road-courses in the country, the track is going to be all ours for the whole day. Current RSVPs include mostly Audis, VWs and Porsches with a couple exotics and full track prepped cars in the mix. The tentative plan is to have 3 main run groups: Beginner, Advanced and Prepared (track only race cars) but the fact is, we'll have the track for roughly 9hrs with less than 50 cars, so we'll be able to mix things up how ever we like. We'll have to see how the final tally goes but at this point, we're close to twenty B5 Audi S4s, so I can see giving them their own run group just for the cool factor alone. There will also be driver instruction available for the first timers and those looking to hone their skills, so no one should feel intimidated by participating. Overall, this is going to be a very relaxed event with the primary goal being FUN in a SAFE environment. Additionally, the Exalt staff will also be on-hand along with a rep from STaSIS Engineering to provide tech support and help with car setup. Food will be provided by the Willow Springs deli and will be included as a part of your entry fee along with an event T-shirt. We also plan to have a good number of professional photographers and videographers documenting the day, so there will be plenty of pictures and video to share after the event. 

Falken Tires has been kind enough to sponsor the track day and have offered special "group buy" pricing pre-event. Basically, for a limited time, Exalt is able to sell tires for BELOW wholesale pricing so if you need new rubber for the event, want a dedicated set of track tires or just want to stock up, NOW is the time to do it! Exalt has had a lot of success with the Falken Azenis RT-615 and highly recommends the tire.

Other event sponsors include: STaSIS Engineering, AWE Tuning, Mackin Industries / Ray's Engineering

We have a facebook event page, so if you're a member of facebook, hop on and join the discussion. 

We're also working on some group rates at a local hotel for those wishing to spend the night near the track.

We've made every effort to keep the cost per car at an absolute minimum, so your prompt payment prior to the event is greatly appreciated!

If you have any questions or feel like we've missed soomething, please contact us immediately. Otherwise, we hope to see you all at the track as this is sure to be a day of fast cars and lots of fun!

Stumbled across these excellent sketches of Audi's R8 with a few different options by Mark Wells

Thanks to oneighturbo for posting these

Host: Exalt Motorsports

Date: Friday October 30th, 2009

Time: 8am - 5pm

Contact: exalted at exaltmotorsports.com 619/444-2300

Cost: $250/car

Exalt will be hosting a PRIVATE track day at Willow Springs Raceway on the "Big Track." This will be a full day of open track practice for Exalt's friends, family and customers to run on one of the best road courses in the country. This event will be attended predominately by Audi, VW & Porsche drivers but all are welcome. Full-day track access, food and an event t-shirt will be included in the entry.

Falken is offering special pre-event discount tire pricing, they're basically allowing us to offer below wholesale pricing to our customers. If you're interested in taking advantage of this great deal on tires, please contact us at the shop.

Event sponsors include:

• STäSIS Engineering
• AWE Tuning
• RAYS
• Falken

Entertaining video tracing the history of Audi's Quattro system.

WARNING: if you don't already own a Audi Quattro, you will want one after watching this video

August 27th, 2009 | by Christina Warren

More and more businesses are learning that adopting a strategy of incorporating social media to connect with customers is a great way to build a solid brand. Even companies that already have very successful global brands, like Audi are starting to use social media to enhance their presence and garner feedback from users.

Audi USA has partnered with TurnHere to promote its participation in the “Youth Mobile 2030″ design challenge and to engage with its fans via the company’s Facebook page.

Right now, Audi is gearing up for the Los Angeles Design Challenge, which will take place at the L.A. Auto Show. Southern California automotive studios are competing to design a youth-oriented concept car for the year 2030.

Using Facebook  , Audi is posting videos of their design process, information about the contest as it progresses, and soliciting questions and feedback to find out what the fans would like to see in a car of the future. It wants its 300,000 fans to know that as a company, Audi listens to its customers and wants to engage in a conversation about the future.

I’m sure that whatever Audi ends up coming up with for their concept car will be stunning — I just hope the console has built-in Twitter  and Facebook integration!

Exalt recently had the pleasure of working on what has to be one of the cleanest B5 Audi S4 on the planet! Local client, Tom G. is an Audi enthusiast to the fullest with a R8, B5 S4 Avant and A4 UltraSport in his personal stable. Tom brought the car in for us to install some ABT Sportsline springs and to diagnose the clunking noises coming from the front and rear suspension. It didn't take long for our technicians to determine the rear linkage was reassembled incorrectly at the last shop that worked on the car, so that was an easy fix. As to be expected, the springs went in without a hitch and after the suspension was reassembled correctly, the noises went away.

Here are a couple pics of the S4 Avant:

Ingolstadt, 2009-08-05

Fascinating rally era in Audi museum mobile

• “The Cornering Wizards: Group B Rally Cars”
• More than 5,000 horsepower in special exhibition at Audi museum mobile
• Glimpses of Audi’s and competitors’ rallying history

To celebrate its centenary, the Audi brand is looking back on an exciting rally era. In a special exhibition entitled “The Cornering Wizards: Group B Rally Cars” from August 12 to October 31 2009 at the Audi museum mobile in Ingolstadt, Audi Tradition is displaying no fewer than 12 rally cars from the 1983 to 1986 period – with a collective power output of more than 5,000 bhp!

By Kimberly Chou

For Audi’s latest advertising campaign, the automaker says it’s promoting a cause, not just its cars. With a motto of “Diesel: It’s no longer a dirty word,” the “Truth in Diesel” campaign aims to convince consumers that diesel is the greenest solution, said Scott Keogh, Audi of America’s chief marketing officer.

“You get behind a cause, you don’t get behind an engine option or a feature,” Keogh said. Switching to a diesel-engine vehicle “is something that you can do that’s realistic and right now and practical.”

The campaign is currently in its first phase, Keogh said. Phase two will be more heavily commercial, with greater emphasis on Audi’s A3 and Q7 turbo direct injection vehicles.

One component of the online campaign is a video distributed via YouTube, Vimeo and other Web sites. It illustrates the history of U.S. dependence on gasoline (images of foreign oil wars, empty pumps and angry Americans) and how diesel is a “cleaner, stronger, faster” choice (images of champagne spraying as an Audi TDI car wins a race). If 30 percent of drivers switched to a “clean diesel” vehicle, the U.S. would use 1.5 million fewer barrels a day, the video claims, citing Environmental Protection Agency projections.

To be sure, diesel is not a perfect solution. While the Audi campaign stresses diesel for “right now,” the automaker says it has hybrid vehicles in the works. Though diesel engines can be 20 to 30 more fuel efficient than gasoline engines, they’re still noisier and emit more particulates of soot (which contribute to smog). Also, fewer gas stations sell diesel fuel.

“We wanted to go emotional about [green], not scientific like a lot of our competitors,” said Bree Rossi, a senior account director at Factory Design Labs. The agency designed a social aggregator on the Audi USA homepage that trolls the Web for Audi-related blog posts, videos and Tweets; the various hits appear when visitors mouse over oil barrel icons.

The oil barrels play a big part in the Audi’s diesel campaign overall: in the television spot, barrels of what is assumedly foreign oil roll through city streets on their way back to a tanker ship, as puzzled townspeople — and Audi A3 and Q7 vehicles — look on.

For other online efforts, Audi enlisted SS+K – a creative agency that worked on Barack Obama’s presidential run – to create a Facebook cause page in conjunction with The Nature Conservancy, a global conservation organization. Similar to other donation-based Facebook ventures, Audi will donate one dollar for each person who joins the cause online through July 23 (up to $25,000), with the money aiding a carbon offsets program.

Factory Design Labs is also working on other interactive components for the Audi TDI campaign, including a Facebook game described as “Mob Wars meets Oregon Trail” and a calculator that shows how much one could save on gas by switching to diesel.

The Audi TDI campaign is not the first time an automaker has tried to promote the greenness of its diesel engines, or partnered with The Nature Conservancy to do so. To promote the launch of its BlueTEC clean diesel vehicles, Mercedes-Benz gave $100,000 to the Conservancy’s U.S. “Adopt an Acre” program.

Ingolstadt, 2009-07-07

Audi wins 2nd heat of “RCN Green Challenge” held at the Nürburgring

• Audi TT 2.0 TFSI takes first and fourth places in efficiency contest
• Needs just 1.6 liters of fuel per lap on the Northern Loop (20.8 km)
• Undercuts NEDC consumption for city by 28 percent

In the second heat of the “RCN Green Challenge” held on the Northern Loop of the Nürburgring, Audi once again proved that performance and efficiency are not mutually exclusive: Two Audi TT 2.0 TFSI models entered the efficiency contest, finishing in 1st and 4th place. In this four-lap competition in Germany’s Eifel region, the drivers of the victorious TT Coupé boasted an average fuel consumption of only 1.6 liters per each lap of 20.832 kilometers (12.94 miles). With these results, the winner beat the standard city consumption serving as the benchmark by 28 percent – a feat unmatched by any other participant.

During the contest, the Audi TT achieved an average fuel consumption of 7.7 l/100 km (30.55 US mpg) on the track. The RCN Green Challenge was held for the first time this year with the goal of combining speed, fuel efficiency and driving enjoyment. Car racer Hans-Joachim Stuck sponsored the contest. Audi entered two series-production 200 hp (147 kW) Audi TT 2.0 TFSI models approved for normal street traffic and equipped with six-speed manual transmission and front-wheel drive.

The efficiency contest was not simply about chasing the fastest lap times. The goal was to maintain the greatest level of fuel efficiency within a prescribed amount of time. The target time was based on the power-to-weight ratio of each vehicle and ranged from 10 to 15 minutes per lap. The drivers were challenged with meeting their target times as precisely as possible. This factor was evaluated along with their average consumption compared to the NEDC figure for the city cycle.

The 2.0 TFSI is available on the Audi A3, S3, A4, A6 as well as on the Audi Q5 and TT in power classes ranging from 125 kW (170 hp) to 195 kW (265 hp). In the highest power class of 200 kW (272 hp), the engine enables an Audi TTS Coupé equipped with the optional S tronic dual-clutch transmission to accelerate from 0 to 100 kilometers per hour in just 5.2 seconds.

This video had to be shared; not only does it feature beautiful cinematography but it combines a couple of my favorite forms of motorsports into one breathtaking piece. Former head of DC Shoes and current Subaru Rally / Gymkhana driver, Ken Block, takes UK based Top Gear television personality, James May, on a run through his airfield gymkhana track. Amidst the jaw-dropping drive, Ken runs into the GOAT (greatest of all time) MX racer, Ricky Carmichael on the #4 Suzuki. Words can hardly describe the video... MUST SEE!

After 100k of very hard driving, it was time for some service and maintenance on the Exalt Audi B5 S4. Upon inspection, we determined that the lobes on the cams were flattening and were probably responsible for the misfires we were experiencing at idle. Knowing that we needed to replace the cams, we opted to upgrade to the OEM Audi RS4 cams. However, this time we weren't going to take any chances with wear issues, so we cryo treated the cams prior to install. At the same time, we decided to replace all the valves, valve seats and retainers to address some visual wear and really freshen up the top end. Always looking for that extra bit of power, we Ported & Polished the cylinder heads while they were apart.

At the same time we were working on the Exalt S4, we were building another Stage 3 S4 that needed downpipes, like, yesterday. So what to do? Well, we put the LaBree split downpipes from the Exalt Audi on to the S4 in need and embarked on fabrication of the new Exalt Downpipes for the Audi B5 S4. Sweet, another Exalt part in the marketplace! But boy it didn't come easy; the downpipes weren't finished until 11am the day before the Big SoCal Euro show, meaning at 12noon on Friday, the day before a big show there was no engine in the car... but no worries, by 7pm, we had the satin black Audi started and on a test drive by 8. After the initial test-drive, Exalt co-owner, Derek king, summed up the experience in one word: "butter."

EXALT S4 Photo Gallery

When Paul Y. decided to move from his hometown in San Diego, CA and study in Austria, he knew he couldn't leave without his Nogaro Blue B5 S4 that he worked so diligintly to find less than 1 year ago. Making the decision to ship his Audi to Europe, he chose to have Exalt prep it for the Autobahn and some imminent laps at the famous Nürburgring in Germany.

Paul is a repeat customer, so we know all of his general maintenance is well taken care of, having been through the car thoroughly ourselves. This allowed us to dive into some performance minded mods to get the Audi into prime fighting shape for battle on the world's fastest freeways, the Autobahn and most demanding race track, Nürburgring. First we upgraded his suspension by fitting the Audi with a set of STaSIS TrackSport Coilovers to keep him firmly planted while driving triple digit speeds. Next was the power department and for this, we went with the well proven RSK04s and AWE's GIAC software tune. Now, depending on the type of fuel Paul chooses to run, his S4 will be making power in the 500hp range with excellent handling prowess, making it capable of running with the best on the wide-open German Autobahn.

Nogaro B5 S4 Photo Gallery

Exalt is very please to announce the release of their downpipes for the B5 Audi S4 & RS4 and we're offering them at a Special Introductory Price of $995 limited to the first 5 sets sold.

The Exalt downpipes are hand fabricated out of the finest T304 Stainless Steel with ultra sturdy, water-jet cut  3/8" flanges. Besides the top quality materials, the most unique feature is the teardrop shaped piping and flange that perfectly matches the outlet of the turbo. The downpipes come out of the turbo in a teardrop shape then flow into 3" tubing that reduces down to 2.5"

EXALT Audi B5 S4 / RS4 Downpipes

+ Hand Made in San Diego, CA
+ T304 Stainless Steel throughout - Flanges & Piping
+ Teardrop shaped Piping & Flange - perfect match to turbo outlet
+ Teardrop > 3" > 2.5"

If you're looking for the very best set of downpipes for the B5 Audi S4, look no further.

EXALT Audi B5 S4 / RS4 Downpipes <--click for more pics & info

Another Big SoCal Euro event is in the books and once again Lon and the crew at SoCalEuro put on a fantastic event! Attendance was up again this year at the San Diego, CA event with participants driving in from all parts of the country. The Exalt crew was busy in the booth all day, so fortunately, our friend and good customer, Chris Bockus, was kind enough to share the pics he took for the Exalt gallery. For pictures of Audis, VWs, Porsches, Mercedes and other Euros & Exotics, click here.

SPECIAL INTRODUCTORY OFFER $725 - AFTER THE FIRST 10 UNITS SELL, THIS PRICE WILL GO TO FULL RETAIL

Exalt is very pleased to introduce this front Mount Intercooler kit for the B6 Audi A4. Long known for their impeccable custom fabrication work and expertise in forced induction, Exalt is excited to offer this Intercooler solution for A4 owners around the world. With a reputation to uphold as a premiere builder of performance parts, Exalt spared no expense in the development of this kit; from the top-quality USA made intercooler core, to the hand made, tig welded end-tanks and all Aluminum piping for maximum heat transfer, there is no finer piece on the market!

• Hand Made in the USA (San Diego, CA)
• ALL 6061 Aluminum Construction, including piping, for maximum heat dispersion
• Tig Welded, hand made (not cast) End Tanks
• Top Quality Bar & Plate US Made Intercooler core
• Perfect Fit, no cutting or trimming required
• Excellent solution for K03/04 and 28-series turbos

What sets the Exalt B6 A4 FMIC apart from the rest?

• The intercooler core is the heart of the system and anyone familiar with intercoolers knows there's a wide range of designs and varying quality on the market. Exalt has worked with all the top mfg's and is confident there is no better core for this application than the one used in this kit.
• Many of the other mfg's will use Stainless Steel or Silicone hose for the tubing because both materials require less skill to fabricate and are less expensive material than the 6061 Aluminum used in the Exalt kit but neither provide the heat dispersion (the main goal of an I/C) as Aluminum.
• The end-tanks on the Exalt FMIC are all hand fabricated Aluminum as opposed to the cast tanks found on the competitors' offerings. Cast tanks are prone to a porous finish, which will disrupt the flow of air through the I/C, sacrificing boost pressure.
• The fit & finish of the Exalt B6 A4 FMIC is second to none and requires zero trimming or cutting to fit.
• 100% hand-made in San Diego, CA USA

SFR Smart Car Turbo System

Stage 1: 70% Increase in Power - 85 Rear Wheel HP
Stage 2: 90% Increase in Power - 115 Rear Wheel HP

• Utilizes Stock Catalytic Converter - Low Emissions
• Garrett GT20 Turbocharger - 8psi
• Stage 2: Bar & Plate Intercooler
• 304 Stainless Steel / 6061 Aluminum Tig Welded construction
• Perfect Fit & Finish - Installs in 6-10hrs with moderate difficulty
• Return to Stock at Anytime
• Made in the USA

Are you a Smart Car owner that wishes you had more power to get up and go? Or maybe you’re interested in buying the environmentally friendly and convenient Smart Car but are deterred by the lackluster stock performance. Well, Exalt has just the solution for you in the SFR Smart Car Turbo System! This turbo upgrade developed by the brilliant minds at SFR will breathe new life into your Smart Car, that even we were blown away by after our first test drive. This Smart Car Turbo System will turn your anemic performer into a zippy, fun to drive, dare I say... sports-car.

The dyno doesn’t lie. After installing the SFR Stage 2 Turbo System on the Smart Car 451, she put down a very respectable 115 Rear Wheel Horsepower or a whopping 90% increase over stock, while the Stage 1 setup put down 85 RWHP. 115 & 85 RWHP may not sound like a lot but given the car’s svelte 1800lb curb weight, this is very respectable and literally turns this car from the slowest thing on the road to a car that will shove you into your seat when the pedal hits the metal.

SFR is known worldwide for their expertise in forced induction and top-quality fabrication work. This turbo system for the Smart Car is no exception as every part is Tig welded on special fixtures to ensure a perfect fit and finish. All of the cold side components are made out of 6061 aluminum and hot side parts are made from 304 Stainless Steel. The intercooler is a top-quality, American made, bar and plate style for superior cooling and the new found aggressive growl is the result of the quality muffler included in the kit.

The SFR Turbo Kit for the Smart Car 451 is designed to be mounted at the top of the engine bay, placing the turbo in its optimum position, well insulated from heat and as far away from the elements as possible. This also allows for the use of a conventional gravity oil drain, eliminating the oil drain back problems some of the other kits suffer from. With a low mounted turbo / intake, like found in other kits, a large puddle could prove disastrous if it splashed on a hot (potentially glowing red) turbo or was sucked into the intake.  

The tuning for the SFR Smart Turbo System is accomplished by using a piggy back computer that controls fuel and ignition timing. The Smart Cars ECU which is made by Bosch is extremely sophisticated. This ECU's O2 sensor is constantly making adjustments to the air/fuel mixture to keep it as close to Stoichiometric (14.7 to 1) as possible. This is great for gas mileage but this is dangerous for boosted applications. Thanks to the proprietary engine management system, we found a safe and reliable way to tune the car while still retaining all functionality of the stock ecu. The nicest part of this turbo system is you can go back to stock very easily if you ever had to. Just remove everything and that's it, bone stock again....but what fun is that?

Please visit our STORE for more pics and info

Alas, a high quality turbo kit for the Smart Car 451 from SpeedForce Racing and it's exclusively available through Exalt! Available in a Stage 1 Smart Car Turbo Kit $3449 and a Stage 2 Smart car Turbo kit for $3949 these are the ultimate performance upgrade for the power deprived eco friendly vehicle. These Smart Car Turbo upgrades produce a 70% and 90% power increase respectively in the Stage 1 & 2 packages without increasing emissions.

Stage 1 Smart Car Turbo Kit $3449

Stage 2 Smart Car Turbo Kit $3949

Ingolstadt/Stuttgart, 2009-06-19

Audi wins nine awards in the sport auto readers’ choice contest

The Audi RS 6 was once again voted best vehicle in its class in “The Sportiest Cars 2009” readers’ choice contest sponsored by the German automotive magazine sport auto. Audi vehicles placed in the award rankings a total of nine times.

Receiving 23.1 percent of readers’ votes, the Audi RS 6 sedan was the undisputed winner in its category, pulling well ahead of the competition. Last year, the RS 6 Avant paved the way by garnering the award for best vehicle in its class.

The brand with the four rings earned a total of five silver awards with the Audi S3, A3 2.0 TDI, TT Roadster 2.0 TFSI, TT RS Roadster and Audi R8 coming in second place in their respective groups. The A4 3.0 TDI quattro, the A4 3.2 FSI quattro and the Audi S4 meanwhile scored three outstanding third-place finishes.

Over 10,000 sport auto readers cast their votes for their favorite cars in 16 categories for standard vehicles as well as ten tuning classes as part of “The Sportiest Cars 2009” awards.

-Audi MediaServices

Stuttgart/Ingolstadt, 2009-11-27

The Audi 2.0 l TFSI wins the “International Engine of the Year Award 2009”

• Fifth win in a row for the Audi 2.0 TFSI four-cylinder engine
• Already over 1.3 million sold worldwide
• Even greater torque and efficiency thanks to Audi valvelift system

For the fifth time in a row, a jury of 64 leading motoring journalists from over 30 countries has voted the 2.0-liter FSI the “International Engine of the Year” in the 1.8 to 2.0-liter category.
“A blend of performance and efficiency. An example to all engine manufacturers”, concluded the jury. It was particularly impressed by the way the Audi-developed engine combines pulling power, economy and excellent handling.

The latest version of the two-liter TFSI engine in the Audi A4, A5 and Q5 is equipped with the Audi valvelift system that regulates the valve lift in two stages. It acts on the turbo engine’s exhaust valves. Together with the intake camshaft that can be adjusted through 60 degrees, it improves the charge cycle and boosts pulling power. The driver experiences the Audi valvelift system as a technology designed to enhance driving fun – it guarantees a spontaneous, dynamic torque buildup all the way up from rock-bottom revs. This characteristic means the engine encourages the driver to shift up sooner, promoting lower revving and therefore a more economical driving style.

The 2.0 TFSI is available in performance categories ranging from 125 kW (170 hp) to 195 kW (265 hp) for the A3, S3, A4, A5 and A6 car lines, as well as for the Audi Q5 and TT. In its most powerful manifestation with an output of 200 kW (272 hp), the engine propels an Audi TTS Coupé, equipped with the optional S tronic dual-clutch transmission, from 0 to 100 kilometers (0-62.14 mph) per hour in just 5.2 seconds.

Audi was the first manufacturer in the world to combine gasoline direct injection with turbocharging in volume production. The success story of the 2.0 TFSI started in summer 2004, when it made its debut in the Audi A3 Sportback. Over the subsequent five years it was not only crowned “International Engine of the Year” on five occasions, but also the engine of choice for over 1.3 million customers.

-Audi Media Services

People think diesels can't offer the performance of gasoline-powered vehicles. But the new Jetta TDI Clean Diesel has nearly twice the torque of most cars in its class, with 236 lbs-ft. But can a 44-mpg-highway Green Car of the Year really be fast? To see, Volkswagen sent a technician out for a hot lap with TDI Cup Champion Josh Hurley.

2010 Audi S4 Quattro goes head-to-head down a slalom course against a skier using Audi desin skis. Awesome!

Justin Bell takes the all new 2010 Audi S4 for a lap around the famous track and '09 Winner Alan McNish gives his opinion on the car and how much he enjoys driving the product he races.

Le Mans 2009 Audi S4 lap and Alan McNish interview from Justin Bell on Vimeo.

A new Photo Gallery has been added with pictures from the Audi Club GTG at Exalt in El Cajon, CA. Please visit for pictures of Audi RS4s, RS6, S4, A4 and TT

The Audi Club of Southern California will be hosting a Get Together this coming Saturday, June 13th at Exalt Motorsports in El Cajon, CA (East County San Diego). This event will feature an Audi specific tech session, lead by Exalt co-owner and Audi Certified Brand Specialist, Derek King. Additionally, this will be an opportunity for fellow Audi enthusiasts to congregate in anticipation of Audi's continued dominance with the new R15 at the 24hr Le Mans. Food and drink will also be provided.

ALL are welcome, however, please RSVP if you think you will attend so we know how much food to have on hand.

Here is a really cool video put together by the guys at OnCars.com featuring the ultra-sexy Audi S5 in all her glory.

This video has nothing to do with Exalt but it was too good not to share. Probably the only thing that could make this video better is if it were featuring an Audi / VW / Porsche. Nevertheless, this vid ranks right up there with the very best we've seen.

Exalt is pleased to announce to addition of the entire H&R catalog to our online store. To kick off this product launch, we're running a sale where all products are discounted. All H&R Springs, H&R Cup Kits, H&R Coil Overs and H&R Spacers are available.

About H&R

The Difference.

In the late 1970’s, Mr. H and Mr. R saw the need for improved suspension on the street. Each having years of professional and personal automotive experience, they came together with the shared belief that with improved suspension, vehicles would have more control and better handling. Werner Heine and Heinz Remmen combined their years of driving experience and suspension expertise to design, manufacture, and produce high quality springs—creating a whole new look in the automotive world with a ‘correct’ vehicle stance. Their commitment to doing it right and producing a quality product allowed them to obtain TÜV certification and the European performance spring market was created. Their commitment to doing it right continues today. From the beginning, the Mr.’s H&R, leaders and innovators, have influenced the aftermarket suspension market on multiple levels and continue to do so.

Over the years, H&R has developed a diverse line of products and suspension applications for the street. We now have: four different spring product lines, four different coil over product lines, two different cup kit product lines, a sway bar program, the largest wheel spacer and adaptor program, along with camber adjustment bolts, our exclusive line of i.d. race springs, and the ever popular quick-safe wheel bolt stud conversions. Every suspension application is designed to be vehicle specific and all of our products are manufactured and produced to enhance handling potential, personal style, and retain vehicle ride comfort.

All H&R products are 100% made in Germany and exceed ISO quality assurance standards. H&R has an established heritage of industry respect and customer confidence due to the quality of our products and the definitive edge we give our customers’ vehicles.

H&R. The original—and still the best!

One of our longtime customers, Kyle D., is back again, this time for a k04 turbo upgrade, TT225 injectors, VR6 clutch and some new blacked out headlights. Kyle's goal was to improve the performance of his 2003 Volkswagen GTi MkIV without sacrificing drivability or reliability. Kyle does a lot of city driving and an occasional autocross event, so getting him into a turbo with a quick spool was crucial. He already had Unitronic Stage 2 software tune, so we'll reflash him with the Unitronic Stage 2+ k04 program before he hits the street. With his added power, he needed a stronger clutch, so he opted to go with the competitively priced VR6 clutch upgrade and 14lb lightweight single-mass flywheel.

In prior visits to the shop, we fitted Kyle's car with Eibach Pro-Street coilovers, Eibach swaybars, replaced his swaybar end-links and built him a full turbo-back custom exhaust.

Exalt Motorsports is pleased to offer discounted pricing on the entire lineup of AWE Tuning products. AWE is one of the premier manufacturers of aftermarket products for European vehicles, with a constantly growing catalog of proven performance parts. These discounts will only be available for a limited time, so act fast, as these deals will be going away shortly.

To view the products in our online store, click here

ABOUT AWE

AWE Tuning - Superior Performance through Innovation, Design, and Competition.

AWE Tuning is a performance tuning firm dedicated to developing, manufacturing, and distributing the finest products for your European performance vehicle. We don't believe in boutique parts - our mission is to provide only performance upgrades that really perform. We R&D all of our own products with the concept of "Superior Performance" as our guide. Our tubular exhaust manufacturing facility leads the industry, and as the first and largest GIAC partner, we help to develop many GIAC chip tuning software products on our Mustang All-Wheel-Drive load dynamometer. By utilizing these resources, we are able to control and modify our performance parts to not only perform better than anything else on the market, but to provide a continuity of quality and service.

AWE Tuning has been around a long time and enjoys a leading position in the VW, Audi, and Porsche performance tuning markets. We've been in the performance tuning business since 1991 and online since 1997. Not only do we manufacture many of our own products in-house, we are proud to be authorized Warehouse Distributors for and partners with elite companies such as Bilstein, Borla, GIAC, and H&R. We are a stocking distributor, with several thousand square feet of warehouse space to ensure that, when you place an order with us, the product is in stock here, ready to ship. We then follow-up with automated order confirmations and ship notifications with tracking numbers so that you can track your order yourself. And all our products are backed 100% by the manufacturer and AWE Tuning warranties.

Our 10,000 sq/ft facility in Willow Grove, PA combines our parts warehousing, offices, installation center, AWD chassis dyno test cell, and manufacturing plant. Our 20+ member staff encompasses mechanical engineers, dealer trained technicians, and skilled metal craftsmen. Our products are conceived on CAD software, produced on the latest CNC controlled machines, and endure rigorous real world testing on our in house fleet of VWs, Audis, and Porsches before final release. Our commitment to the products we develop and distribute instills a level of confidence in our clients that is seldom matched in the industry.

Count on AWE Tuning to provide you with knowledgeable advice, excellent components, and true innovation in product design.

aFe has just come out with a OE replacement air filter for several of the newer Audi and VW models. The filter improves flow by 65% (251cf/m over stock). The filter is made of synthetic fabric that is oil free and has a 99.2% filtration rate. The filters are easy to clean and will probably outlast the life of the vehicle. aFe has a limited lifetime warranty on the filter just to prove that point.

Check out the VW filter here. We carry the full line of aFe products; if you don't see what you are looking for give us a call and we will find the right aFe filter for you.

Looking at the bright side of this economy, it seems to be stimulating Exalt's Volkswagen Maintenance and Repair work at our San Diego based facility. More and more people seem to be opting into repairing their old cars, rather than buying new ones and that has translated into a hopping VW Service shop. MkI-MkV Jettas, Golfs, GTis, Passats, Vanogans, we've been seeing them all! They're coming in for anywhere from a general oil change and tune up to new timing belts, clutches, brakes, suspension, diagnostics, etc. Exalt services VWs, Audis and Porsches from across the USA but focuses on the local markets of La Jolla, Carlsbad, Encinitas, Escondido, Temecula, Riverside, Poway, El Cajon, Ramona, Chula Vista, Coronado, Tijuana and San Diego.

Summary of Services Offered:

Full Service, General Maintenance & Repair
Oil Change, Tune Up, Scheduled Service
Brake Jobs, Timing Belt replacement, Clutch replacement, Transmission service, Heating/Cooling, Suspension service, Axle / CV Boot /Control Arm replacement, etc.
Tire Mounting & Balancing - Hunter GSP9000 RoadForce Balancer
Expert Paint & Bodywork

For more information about Exalt, please click here

Audi service & maintenance has been booming for Exalt and our local San Diego clientele. Anything from basic oil changes to timing belt replacements, clutch jobs, transmission services, suspension work, brake jobs and everything in between. We strive to offer dealer level expertise and better, with much more competitive pricing and personalized service.

If you have an Audi and live in the San Diego region, Exalt Motorsports would appreciate the opportunity to earn your service and maintenance business.

• Check Engine Light diagnosis
• Oil Change
• Periodic Service
• Suspension work - install, replacement, adjustment
• Brakes
• Clutch replacement
• Transmission work
• Electrical
• Etc.

Just posted a Photo Gallery for the Sunday Drive we did yesterday, 3/15/09

What seam? Customer doesn't want a seam in the rear bumper of his VW 337 GTi, so Exalt moulds it flush. This bumper started as 2 pieces; a rear bumper cover & a valance and now, as you can see, it's one smooth, flowing piece.

Exalt Motorsports will be hosting a Sunday drive on March 15th and ALL are welcome to join. Plan on an all-day event that will originate at the Exalt headquarters in El Cajon (East County San Diego), head out through the mountains to Palm Springs, swing through the Salton Sea area and make our way back to San Diego. This will primarily be a Sunday cruise through some of the more scenic mountainous and desert regions of San Diego County.

If you have any questions or would like to RSVP, please comment on this blog post, shoot us an email or lob us a phone call 619/444-2300

STaSIS Engineering Brake Kits, Exhaust Systems, Suspension, Turbo Kits, Differentials and more are now available in our online store. Exalt is very pleased to offer the STaSIS product line and feel there is no better tuning company producing aftermarket solutions for Audis and VWs.

About STaSIS

At STaSIS, our mission is to bring you the ultimate in automotive performance.  We are passionate automotive enthusiasts, excited by the opportunity to help you transform your car into one of the best performing vehicles on the road. We focus on designing quality components to meet your performance goals.  Each design is tailored to a specific chassis and can be fine tuned to meet the needs of our customers. Our customers are our number one priority.  Your expectations and expertise provide the balance that is key to all STaSIS performance products.

Timing belts, brake jobs, oil changes, clutches, suspension, diagnostics (CEL's)... the shop has been bustling with Volkswagen, Audi and Porsche service & repair work. We've been getting a lot of feedback from our clientele that think Exalt is just a performance shop, so this blog posting is geared to dispel any of those misconceptions.

To learn more about our services, please visit our About Us page.

Ingolstadt, 2009-01-16

AUDI AG: A4 is Germany’s most successful premium model in 2008

* After VW Golf, Audi A4 most frequently bought car in Germany

* Audi A6 and Audi TT most successful models in their classes

* Audi is the premium brand in Germany and Western Europe experiencing the strongest growth

The latest vehicle registration numbers verify that the Audi A4 is Germany’s most successful premium automobile. No other model in the premium segment surpassed the 98,714 A4 models registered last year. The Audi A6 also topped its segment with 45,304 registrations. The second generation of the Audi TT design icon was registered 10,630 times in Germany – making it the most successful sports car in Germany in 2008.

AUDI AG was able to expand its market share on the domestic German market to 8.1 percent – an increase of 0.8 percent. In Western Europe, Audi boosted its market share by 0.4 points to 4.8 percent: No other premium brand succeeded in strengthening its market position this significantly.

“Audi is presently experiencing stronger growth than any other premium brand in the region – and thanks to new models we will maintain this dynamism,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. “In a difficult market environment, we want to further expand our market share in Germany and Western Europe.”

The Audi A4 is presently undergoing further upgrading: The top versions of the model line – the S4 Sedan and Avant – are now arriving in Europe’s showrooms. The new A4 Avant was just launched in April 2008. In addition to the fleet award from Auto-Flotte magazine, Audi’s best-selling model has already won countless accolades and has beaten the competition in all relevant comparison tests.

The product improvement of the A6 was launched in September 2008. Also the winner of the fleet award in its class, today the A6 is Germany’s most successful business sedan.

With the Audi TTS, the top version of the TT line, Audi introduced the first S model in this class. The Audi TT TDI debuted as the first production sports car powered by a diesel engine. AUDI AG sold a total of 1,003,000 cars in 2008 and thus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The company is active in more than 100 markets worldwide.

AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname (“hark!”).

AUDI AG will present the complete results for the 2008 business year at its Annual Press Conference on March 10, 2009 in Ingolstadt.