Rize Industries took their new F150 out of the fab shop and straight to Exalt on their way to debut the new truck at the 2009 SEMA Show in Las Vegas. This truck features Rize's new Long Travel suspension package for the 2009+ Ford F150s along with a slew of other performance modifications. I must say, the total package is quite impressive and I can't wait to take the truck out to the desert and see how it performs in its environment. If all goes as planned, there's a real good chance Exalt will build the #2 F150 Rize PreRunner for our next company truck.

More F150 PreRunner Photos

SPECS:

2009 Ford F150 4X4

RIZE Industries F150 PreRunner Kit (Available in ~6mos)
Boxed Upper & Lower Control Arms + Spindle
16" Front & 20" Rear Travel
Deaver Leaf Pack
RIZE skid-plate, bumpers & spare tire carrier

Roush Supercharger tuned by Troyer Performance
JBA Shorty Headers
K&N Intake
RBP Exhaust

20" Walker Evans bead-lock wheels
37" Toyo Open Country M/T tires

Fiberwerx 1 piece Fiberglass front end and bed sides
Solatek Baja Designs La Paz HIDs
(5) Beard RX-3T race seats
Matte finish vinyl wrap

Unitronic Chipped, the premier name in software tuning for VW, Audi and Porsche, have released The Ultimate DSG transmission upgrades. Experience a smooth and unsurpassed gear shifting, lightning fast response with a highly evolved launch control system. Don’t even think about it twice, the power and sound will blow you away! Now Available for your VW/ AUDI DQ250 DSG Transmission.

For 2.0TFSI DQ250 DSG

STAGE 1 500$
7100RPM limiter, 3500RPM Launch Control, Optimized D & Sport mode

STAGE 2 600$
7150RPM limiter , 4200RPM Launch Control, Optimized D & Sport mode, increased NM limits by 150NM

STAGE 3 700$
7200RPM limiter, 4500RPM Launch Control, Optimized D & Sport mode, increased NM limits to 500NM

For 3.2L VR6 24v DQ250 DSG

STAGE 1 500$
Stage 1 7000rpm, 3700rpm Launch Control, Optimized D & Sport mode

STAGE 2 600$
Stage 2 7100rpm, 4200rpm Launch Control, Optimized D & Sport mode

STAGE 3 700$
Stage 3 7400rpm ,4700rpm Launch Control, Optimized D & Sport mode, increased NM limits to 600nm
-= BIG TURBO ONLY =-


For a limited time, if you are an existing Unitronic Customer, get your DSG Flash with an introductory $200 Discount, This offer will be valid until the end of the year 2009. After the deadline (December 31st, 2009) you will only get 100$ off. These special only apply to existing Unitronic customers

PACKAGE PURCHASE
Get a Whopping 200$ off on a package purchase (Unitronic Performance Software and Unitronic DSG Software) purchased in the same time.

All installations are performed via the OBD port of the car! Within minutes you will be ripping it away and enjoying a whole new level of performance!

Only available for cars equipped with DSG with TCU Temic DQ250 (2006-2008)
Support for 2009+ with TCU Temic DQ500 coming soon!!!

Contact Exalt and get your Software today!

In today's rapidly changing landscape of how we market to our customers, a viral video is the crown jewel of achievement and it appears that Volkswagen or rather their ad agency, DDB Stockholm, has done just that. Their new campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior. The top video, Piano Stairs, has achieved over 1 million views on YouTube .

Among the experiments: does turning a set of subway stairs into a real-life piano encourage people to use them (answer: yes, 66% more). Another experiment asks whether making a trash can sound like a 50ft-deep well will make people pick up their trash. An upcoming experiment, meanwhile, will turn a bottle recycling center into an arcade game. 

The brand placement is as subtle as it could possibly be: a simple VW logo dropped in at the end. And yet the content carries that logo all around the web, as tens of thousands of people pass around the video, along with their positive associations for the VW brand. Isn’t that the definition of a perfect brand campaign?

2009-11-08 14:15

2009-09-21 19:21

2009-09-20 22:29

News Release Issued: October 12, 2009 9:34 AM EDT

Volkswagen of America Launches Mobile Site

Today's fast paced consumer can now get Volkswagen information on the go

HERNDON, Va., Oct. 12 /PRNewswire/ -- Volkswagen of America, Inc. today announced the launch of their smart phone-optimized mobile website, m.vw.com. The mobile website is compatible with all web-enabled cell phones and mobile devices.

"When we designed our mobile site, we kept in mind that many of today's consumers are constantly on the go," explains Charlie Taylor, general manager of digital marketing and motorsports for Volkswagen. "We focused on location-based services such as the ability to find a dealer, schedule a test drive, and get a quote," added Taylor. The result is a service that can help consumers and owners find the information they need when they need it.

According to the CTIA Wireless Association, there are over 270 million mobile consumers in the U.S. This represents 88% of the population, emphasizing that most Americans use their cell phones to help navigate their lives and accomplish daily tasks.

Instead of doing research about a new Volkswagen from home, potential owners can now find a vehicle they're interested in while on the way to their Volkswagen dealership. And, if they have any questions before they arrive, the Volkswagen dealer's number is just a click away.

Designed and implemented by interactive agency AKQA, the new site reflects Volkswagen's dedication to innovation and quality. It gives customers all of the important information from vw.com tailored for the convenience and flexibility of a mobile site. Customers have instant access to Volkswagen's full model range of vehicles, along with links to national and regional special offers. Visitors to the site can also pick up free exclusive ringtones and wallpapers featuring popular imagery and sounds from recent Volkswagen advertising.

Experience the new Volkswagen mobile site at m.vw.com.

Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the New Beetle, New Beetle convertible, Golf, GTI, Jetta, Jetta SportWagen, GLI, Passat, Passat wagon, CC, Eos, Tiguan, Touareg, and Routan through approximately 600 independent U.S. dealers. All 2009 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at vw.com or www.media.vw.com to learn more.

AKQA, Inc.

AKQA is an independent, ideas-led agency that works in partnership with brand leaders to deliver innovation. The company has offices in London, Amsterdam, New York, Washington DC, San Francisco and Shanghai. One of the world's most awarded creative agencies, AKQA has been named Revolution magazine's Agency of the Decade; AdAge Digital Agency of the Year; AdWeek Digital Agency of the Year and Fast Company Top 50 World's Most Innovative Companies. For more information about AKQA, visit http://www.akqa.com, or contact Maya Hart at maya.hart@akqa.com.

SOURCE Volkswagen of America, Inc.

SOURCE: Volkswagen of America, Inc.

Web site: http://m.vw.com/

Your attendance is requested at Exalt Motorsports' upcoming Willow Springs track day

On Friday, October 30th, Exalt has rented "Big Willow" at Willow Springs Raceway for our friends, family and clients to enjoy.  Known as "the fastest track in the west" and one of the best road-courses in the country, the track is going to be all ours for the whole day. Current RSVPs include mostly Audis, VWs and Porsches with a couple exotics and full track prepped cars in the mix. The tentative plan is to have 3 main run groups: Beginner, Advanced and Prepared (track only race cars) but the fact is, we'll have the track for roughly 9hrs with less than 50 cars, so we'll be able to mix things up how ever we like. We'll have to see how the final tally goes but at this point, we're close to twenty B5 Audi S4s, so I can see giving them their own run group just for the cool factor alone. There will also be driver instruction available for the first timers and those looking to hone their skills, so no one should feel intimidated by participating. Overall, this is going to be a very relaxed event with the primary goal being FUN in a SAFE environment. Additionally, the Exalt staff will also be on-hand along with a rep from STaSIS Engineering to provide tech support and help with car setup. Food will be provided by the Willow Springs deli and will be included as a part of your entry fee along with an event T-shirt. We also plan to have a good number of professional photographers and videographers documenting the day, so there will be plenty of pictures and video to share after the event. 

Falken Tires has been kind enough to sponsor the track day and have offered special "group buy" pricing pre-event. Basically, for a limited time, Exalt is able to sell tires for BELOW wholesale pricing so if you need new rubber for the event, want a dedicated set of track tires or just want to stock up, NOW is the time to do it! Exalt has had a lot of success with the Falken Azenis RT-615 and highly recommends the tire.

Other event sponsors include: STaSIS Engineering, AWE Tuning, Mackin Industries / Ray's Engineering

We have a facebook event page, so if you're a member of facebook, hop on and join the discussion. 

We're also working on some group rates at a local hotel for those wishing to spend the night near the track.

We've made every effort to keep the cost per car at an absolute minimum, so your prompt payment prior to the event is greatly appreciated!

If you have any questions or feel like we've missed soomething, please contact us immediately. Otherwise, we hope to see you all at the track as this is sure to be a day of fast cars and lots of fun!