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News Release Issued: October 12, 2009 9:34 AM EDT
Volkswagen of America Launches Mobile Site
Today's fast paced consumer can now get Volkswagen information on the go
HERNDON, Va., Oct. 12 /PRNewswire/ -- Volkswagen of America, Inc. today announced the launch of their smart phone-optimized mobile website, m.vw.com. The mobile website is compatible with all web-enabled cell phones and mobile devices.
"When we designed our mobile site, we kept in mind that many of today's consumers are constantly on the go," explains Charlie Taylor, general manager of digital marketing and motorsports for Volkswagen. "We focused on location-based services such as the ability to find a dealer, schedule a test drive, and get a quote," added Taylor. The result is a service that can help consumers and owners find the information they need when they need it.
According to the CTIA Wireless Association, there are over 270 million mobile consumers in the U.S. This represents 88% of the population, emphasizing that most Americans use their cell phones to help navigate their lives and accomplish daily tasks.
Instead of doing research about a new Volkswagen from home, potential owners can now find a vehicle they're interested in while on the way to their Volkswagen dealership. And, if they have any questions before they arrive, the Volkswagen dealer's number is just a click away.
Designed and implemented by interactive agency AKQA, the new site reflects Volkswagen's dedication to innovation and quality. It gives customers all of the important information from vw.com tailored for the convenience and flexibility of a mobile site. Customers have instant access to Volkswagen's full model range of vehicles, along with links to national and regional special offers. Visitors to the site can also pick up free exclusive ringtones and wallpapers featuring popular imagery and sounds from recent Volkswagen advertising.
Experience the new Volkswagen mobile site at m.vw.com.
Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the New Beetle, New Beetle convertible, Golf, GTI, Jetta, Jetta SportWagen, GLI, Passat, Passat wagon, CC, Eos, Tiguan, Touareg, and Routan through approximately 600 independent U.S. dealers. All 2009 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at vw.com or www.media.vw.com to learn more.
AKQA is an independent, ideas-led agency that works in partnership with brand leaders to deliver innovation. The company has offices in London, Amsterdam, New York, Washington DC, San Francisco and Shanghai. One of the world's most awarded creative agencies, AKQA has been named Revolution magazine's Agency of the Decade; AdAge Digital Agency of the Year; AdWeek Digital Agency of the Year and Fast Company Top 50 World's Most Innovative Companies. For more information about AKQA, visit http://www.akqa.com, or contact Maya Hart at email@example.com.
SOURCE Volkswagen of America, Inc.
SOURCE: Volkswagen of America, Inc.
Web site: http://m.vw.com/
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