Back in the mid-70's Bob Fox, an avid motocross racer, came to the conclusion that the quality and performace of the shock absorbers available for motocross racing were not up to the extreme demands of the sport. As a mechanical engineer, he saw an opportunity to design and develop a new shock that would surpass the performance of current race equipment. With that goal in mind, Bob designed and began manufacturing a revolutionary high-performance, externally-adjustable, air-pressurized shock absorber. FOX Airshox was born! When Bob Fox first designed shocks for motocross competition, he envisioned a product that would be the very BEST available. Today, the same philosophy continues to drive FOX RACING SHOX. We continue to push the envelope in racing shock absorber design, technology, and performace-shocks for Motorcycles, Snowmobiles, Mountain Bikes, Off-Road vehicles, and ATV's. And, we keep pushing that envelope based on our years of unique experience.